Intuit: Creating Campaigns to Support Small Business
I worked with Intuit's Global Public Affairs team to educate small business owners, policymakers, congressional staffers, and political insiders about the company’s role in helping small businesses grow through a suite of responsible AI products.
Together, we implemented a global awareness campaign—including event activations, out-of-home installations, a custom landing page, and paid media—that garnered over 7 million digital impressions. The campaign increased transparency and awareness of Intuit’s AI tools by featuring small businesses that benefit from Intuit technologies.
At POLITICO’s AI & Tech Summit in Washington, D.C., I led the creative direction for an activation that transformed complex policy discussions into an accessible, engaging experience for the policy community. Drawing inspiration from beloved local institutions—bodegas, markets, and small businesses—I designed a campaign that blended relatability with education, creating touchpoints that felt as familiar as visiting your neighborhood corner store while immersing attendees in the future of AI and technology.
Scope: Creative Strategy, Messaging, Campaign Identity, Event Activation Design, Motion,
Together, we implemented a global awareness campaign—including event activations, out-of-home installations, a custom landing page, and paid media—that garnered over 7 million digital impressions. The campaign increased transparency and awareness of Intuit’s AI tools by featuring small businesses that benefit from Intuit technologies.
At POLITICO’s AI & Tech Summit in Washington, D.C., I led the creative direction for an activation that transformed complex policy discussions into an accessible, engaging experience for the policy community. Drawing inspiration from beloved local institutions—bodegas, markets, and small businesses—I designed a campaign that blended relatability with education, creating touchpoints that felt as familiar as visiting your neighborhood corner store while immersing attendees in the future of AI and technology.
Scope: Creative Strategy, Messaging, Campaign Identity, Event Activation Design, Motion,
Process Insight:
We seized an opportunity at POLITICO’s AI & Tech Summit in Washington, D.C. to create to a pop-activation that provided relatable, educational touch-points to the policy community.
I sourced inspiration from favorite local brick and mortars, bodegas down the street, and markets to craft an experience centered around a small business.
We seized an opportunity at POLITICO’s AI & Tech Summit in Washington, D.C. to create to a pop-activation that provided relatable, educational touch-points to the policy community.
I sourced inspiration from favorite local brick and mortars, bodegas down the street, and markets to craft an experience centered around a small business.
special thanks
Agency: NJI
Creative Strategist: Kara Mask
Supporting Creative Director: Julia Ames
Art Director: Jay Ungar
Design: Jay Ungar, Ana Chu, Ed Silva
Motion: Ed Silva
3D Modeling: Matt Stout
Fabrication: Wasserman
Agency: NJI
Creative Strategist: Kara Mask
Supporting Creative Director: Julia Ames
Art Director: Jay Ungar
Design: Jay Ungar, Ana Chu, Ed Silva
Motion: Ed Silva
3D Modeling: Matt Stout
Fabrication: Wasserman