Meta: Expanding a Brand to Amplify Global Policy

Over five years, I built and integrated a design team to support Meta’s policy initiatives, delivering assets across hundreds of markets. Our work balanced global resonance with local impact, using strategic design to address complex public affairs challenges.
Through two corporate rebrands, I guided Meta through evolving brand styles, becoming a trusted brand steward. I led workshops across EMEA and Europe, training agencies and corporate partners to maintain brand integrity amid rapid change. 
Scope: Creative Direction, Art Direction, Collateral Creation, Brand Education, Virtual World Building
special thanks

Agency: NJI 
Creative Direction:  Kara Mask, Nathan Gomez 
Design: Glen Swart, Ed Silva, Ana Chu, Jessie Noble, Charlotte Nasworthy, Sarah Ficarro, Ivy Lee, Parisa Damian, Sunny Lee
Motion: Matt Stout, Ed Silva 
3D Modeling: Matt Stout
Horizon Worlds Build: Matt Stout, Ryan Raybould

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