Meta: Bringing Fashion to Virtual Destinations 

Meta’s Horizon Worlds team, in collaboration with its fashion brand partners, sought to create a dynamic virtual destination—one that seamlessly blended high-end retail with immersive storytelling. They turned to NJI to design a world that could house a rotating selection of luxury fashion brands, offering each one a unique yet cohesive space to engage audiences.
Taking inspiration from iconic multi-brand concept stores like Harrods, we crafted an environment that balanced exclusivity with adaptability. This world wasn't just a showroom—it was a stage for storytelling, experiential commerce, and digital craftsmanship. Every detail was designed to reflect the refinement of luxury fashion, while ensuring modular flexibility to accommodate evolving brand narratives and interactive experiences.
Scope: Creative Direction
special thanks

Agency: NJI 
Creative Direction:  Kara Mask
World Design: Sarah Ficarro
World Build: Matt Stout 
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