Nation Branding for Public Diplomacy
The State of Qatar partnered with my team and world class photographer, Dean Alexander, to amplify Qatar’s global recognition, change perceptions, and foster deeper connections within the international community. Our goal was to inspire curiosity about Qatar’s rich history and future through captivating storytelling, employing both film and imagery. We launched a nation branding campaign to highlight extraordinary people from Qatar and showcase the nation’s unique cultural and economic pillars.
Services: Creative Direction, Art Direction, Identity, Messaging
Services: Creative Direction, Art Direction, Identity, Messaging
special thanks
Agency: NJI
Strategy: Lara Kline
Director: Dean Alexander
DP: Andrew Strohbridge
AAD: Erin Weinbrenner
Production: Katie Mills, The Film House, Bill Risen
Agency: NJI
Strategy: Lara Kline
Director: Dean Alexander
DP: Andrew Strohbridge
AAD: Erin Weinbrenner
Production: Katie Mills, The Film House, Bill Risen
