The NFL: Experiential Dinners Lead Social Impact 
In partnership with the Los Angeles Rams, NFL Players Coalition, and Café Momentum, I directed and designed a series of pop-up dinners in Los Angeles and Nashville to support at-risk youth. These events introduced Café Momentum, a nonprofit restaurant and training facility that equips youth exiting juvenile detention with life skills and career opportunities.
I led the end-to-end experience, from invitations and promotional materials to event space design, supporting collateral, and experiential touchpoints—including curated soundscapes and bespoke to-go gifts. The dinners brought together NFL legends, philanthropists, lawmakers, and social workers, fostering meaningful dialogue and direct community impact.
Scope: Art Direction, Vendor and Talent Management, Photography, Event Design, Lettering

Soundscape Experience

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