Direct Supply: Tell Our Stories Branding
Direct Supply’s Tell Our Stories™ initiative amplifies the voices of seniors, caregivers, and workers, bringing attention to the most pressing issues in senior living. As federal policymakers weighed decisions with far-reaching impacts, we partnered to ensure these stories were heard.
I led the creative direction for the brand, anchoring its identity in themes of dignity, compassion, and wisdom. Drawing inspiration from smile lines, wrinkles, and tree rings — symbols of growth and resilience — we redefined perceptions of aging. The result was an advocacy-first brand that honored lived experience and demanded action.
In addition to branding, I mobilized a rapid-response campaign that protected $44 billion in funding and secured its release to senior care communities. Emotionally charged visuals elevated industry data, individual experiences, and media reporting. The campaign garnered over 800K+ digital impressions among Congress members and their influencers.
Scope: Creative Direction, Strategy, Art Direction, Brand Identity, Positioning In addition to branding, I mobilized a rapid-response campaign that protected $44 billion in funding and secured its release to senior care communities. Emotionally charged visuals elevated industry data, individual experiences, and media reporting. The campaign garnered over 800K+ digital impressions among Congress members and their influencers.
