World Wildlife Fund: Creating Digital Storytelling to Prevent Future Pandemics
During the height of the pandemic, I worked with the World Wildlife Fund to create an interactive digital experience that visualized the link between wildlife, ecosystems, and human health.
I led with dramatic data visualizations and somber interactive illustrations, using Sumi ink washes to heighten urgency and Petri dishes as a central motif—framing dynamic, evolving worlds within their contours. This immersive storytelling approach not only educated but also activated global audiences, surpassing WWF’s fundraising goal by 150%, generating 11,500+ donations, and earning 1M+ social media impressions.
The project’s seamless transitions and captivating animations kept viewers engaged and earned two Platinum MUSE Awards and a WebAward for Outstanding Achievement.
Scope: Strategy, Art Direction, Web Design
special thanks: 

Agency: NJI 
Creative Director: Kara Mask
Design Lead: Jessie Noble
Development: Claudio Meira, Matt Mirus
Strategy:  Nate Politi, Lara Kline
Design Support: Anastasia Chu 
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