The World Wildlife Fund:
Preventing Future Pandemics
Preventing Future Pandemics
In the height of the pandemic, the World Wildlife Fund engaged to develop interactive website content that uses scientific data to educate around and prevent future pandemics. Leading with dramatic data visualisations, and somber interactive illustrations, we provided a global audience a window into zoonotic diseases.
Awards:
Platinum Muse Award for 2021's Covid-19 Media
Platinum Muse Award for 2021's Sustainability & Environment
Scope: Creative Strategy, Art Direction, Web Design
Awards:
Platinum Muse Award for 2021's Covid-19 Media
Platinum Muse Award for 2021's Sustainability & Environment
Scope: Creative Strategy, Art Direction, Web Design
Art Direction Process:
The designs draw from Sumi ink washes, amplifying the content’s intensity and sense of urgency. Petri dishes served as a central visual motif across the website, their form allowing diverse worlds to emerge and evolve within its contours.
At the beginning of the project, I equipped the team with conceptual sketches and collages seen below.
At the beginning of the project, I equipped the team with conceptual sketches and collages seen below.
special thanks:
Agency: NJI
Creative Director: Kara Mask
Design Lead: Jessie Noble
Development: Claudio Meira, Matt Mirus
Strategy: Nate Politi, Lara Kline
Design Support: Anastasia Chu
Agency: NJI
Creative Director: Kara Mask
Design Lead: Jessie Noble
Development: Claudio Meira, Matt Mirus
Strategy: Nate Politi, Lara Kline
Design Support: Anastasia Chu
