NJI:
Helping a Company Celebrate in Style
Helping a Company Celebrate in Style
To mark fifteen years in business, I worked with NJI to brand the occassion. With a vision to awaken the senses, I directed year-long experiences to immerse clients and staff.
Global guests were invited by way of a custom-designed silk scarf to gather at the Kreeger Museum in Washington DC. Upon arrival they were led through activities focused on the five senses, and urged to remember the agency's ethos: persistent curiosity is the greatest act of rebellion.
Scope: Creative Strategy, Art Direction, Programming, Event Design
Global guests were invited by way of a custom-designed silk scarf to gather at the Kreeger Museum in Washington DC. Upon arrival they were led through activities focused on the five senses, and urged to remember the agency's ethos: persistent curiosity is the greatest act of rebellion.
Scope: Creative Strategy, Art Direction, Programming, Event Design
The Process:
The art direction stemmed from a deep craving for tactile, sensory-rich design, born from the deprivation of touch experienced during the pandemic. The event featured activations around the five senses, and invited guests to reawaken.
The fifteenth anniversary is typically marked with the gift of crystal. I reimagined this lore as a black obsidian forged from pressure and heat.
The fifteenth anniversary is typically marked with the gift of crystal. I reimagined this lore as a black obsidian forged from pressure and heat.
special thanks
Agency: NJI
Lettering: Jessie Noble
Copy and Co-Director: Lara Kline
Mark: Kara Mask
3D Renders: Ed Silva
Production: Parisa Damian
Agency: NJI
Lettering: Jessie Noble
Copy and Co-Director: Lara Kline
Mark: Kara Mask
3D Renders: Ed Silva
Production: Parisa Damian
